The gaming industry is growing as is recorded that it has reached nearly 300 million pounds in the year 2024. In the UK, this rapidly evolving industry has given rise to gamers and game lovers who are called gaming influencers. They have become the main driving force and shapers of gaming space in the UK and other gaming industries around the world connecting brands with their viewers. This huge expansion is not showing any sign of slowing down as well. Yearly the audience of the gaming industry grew 5.6%.
Gaming is not a mere hobby now it has become a cultural phenomenon where gaming influencers are the leaders and they play a very important role in the UK gaming industry. These gaming influencers have a massive following on different social media platforms and a loyal community where they interact with them freely about games and gaming gear. They create content on a variety of topics related to gaming only.
The UK video gaming industry is the largest in the whole of Europe valuing over 7 Billion Pounds. These games held 42.1% of total entertainment revenue in 2022 as per ERA figures.
Who Are Gaming Influencers?
Gaming influencers are content creators only but they make content related to only games. These can be video games or games on PS5. These influencers have a good amount of followers on their social media platforms. These influencers are not just casual gamers but they are also entertainers, strategists, reviews, and community builders who have turned their passion for video games into a successful career. Gaming influencers range from professional esports players and game reviewers to entertaining personalities who bring humor and excitement to their gaming content.
In the United Kingdom, gaming influencers have made a whole niche for themselves, appealing to different sections of the gaming community. Some focus on specific genres and platforms and some on a broad spectrum of gaming content. Gaming influencers are different because they have the ability to create engaging and authentic content that resonates with their audience, whether through gameplay or just reviews.
Top 10 UK Gaming Influencers
Here are the top 10 UK Gaming influencers:
1. MadMorph: The Million-Strong Game Reviewer
MadMorph has 1 million followers on TikTok and has established himself as a strong personality in the British gaming community. He is mostly known for his concise yet comprehensive game reviews, he has mastered the art of delivering valuable insights that are liked by people in small chunks perfect for TikTok’s fast content-consuming users. Beyond his primary platform, MadMorph has successfully expanded his presence on YouTube and Twitch and has even ventured into broadcasting, demonstrating his versatility as a content creator. Games played by MadMorph include Dave the Driver, Alan Wake 2, Grunn, Hawthorn, and more.
2. Andy Castell: The Football Gaming Specialist
Andy Castell has created an impressive following of 235,000 on Instagram, where he combines his love for football and gaming. As a PlayStation ambassador and FIFA enthusiast, Andy has made a unique space for himself in the gaming community. His collaboration with EA to host the FIFA Open Series also cemented his position as a go-to influencer for football gaming content. Moreover, he also has a role of an ambassador for FotMob which shows his ability to bridge the gap between virtual and real-world football.
3. Daniel: The Aesthetic Setup Guru
Daniel has a following of 16,000 people on Instagram which may be a bit lower than others but his engagement rate is 13.83% which speaks volumes about the quantity of his content. He is a member of the prestigious Royalty RGB community of setup builders. He has created a visually appealing gaming space in the UK influencer environment. Daniel’s dual-screen curved monitors along with multicolored gaming keywords and customizable neon mood lighting have become legendary stuff among game lovers.
4. Sophia Lee: The Setup Showcase
Sophia Lee is another member of the Royalty RGB community. She has over 13,700 Instagram followers with a 5.67% engagement rate which is very impressive. Based on Cornwall, Sophie’s content revolves around her awesome gaming setup which has mounted dual screens and a PS5 along with gaming memorabilia. Sophie has also collaborated with different top brands like Floating Grip and Sneark Energy which shows her influence in the gaming industry.
5. Yodelsmells: The Fortnite Phenomenon
Yodelsmells has over 55,700 followers on TikTok. He has made his name by entertaining viewers with his content related to Fortnite. His ability to capture and share standout gaming moments from funny mishaps to impressive victories has helped him earn his huge following. Yodelsmells explores unique maps along with themed content like squid-game-inspired challenges. All this content adds an extra layer of curiosity to his content, grabbing the attention of viewers to push the boundaries of their own gaming experience.
6. Chris: The Unboxing Expert
Chris has carved out a different niche for himself as the gaming world’s unboxing specialist on TikTok with over 289,100 followers. He has collaborated with industry giants like LG, Game, PlayStation, and Logitech. Chris brings a lot of excitement while unboxing new gaming gear to his audience combining it with thorough reviews to help viewers make the right purchases as per their requirements.
7. ESO Danny: The Game Guide Guru
Danny has over 155,700 followers on TikTok and has established himself as a go-to source for guides and gameplay content featuring the latest game releases. His in-depth coverage of different game titles like Baldur’s Gate 3 and Starfield, complete with combat strategies has made Danny an invaluable resource for gamers who want to enhance their gaming experience.
8. XL REZHEXX: The Esports Entertainer
XL REZHEXX is content created for Excel Esports and has over 77,700 followers on TikTok. He is an expert in Fortnite which has made him a respected voice in the UK gaming community and esports space. His content ranges from tournament coverage to gaming news and announcements. His affiliation with a major esports organization adds credibility to his insights and content.
9. Dec: The Racing Game Specialist
Dec has 73,000 followers on TikTok with an amazing impressive engagement of 11.32%. He has become the authority on racing games in the UK influencer space. His comprehensive coverage of titles like CarX Drift Racing 3 and EA Sports WRC Game, combined with his active presence through different platforms, has made a thriving community of racing game enthusiasts.
10. Blue And Queenie: The Veteran Variety Streamers
Blue and Queenie has a small following of 37,000 followers on TikTok as compared to other gaming influencers in this list. However, they have the highest engagement rate of 25.16% among the influencers mentioned above. They have 8 years of experience as Twitch streaming partners, they offer a unique perspective on the gaming industry by covering everything from hardware reviews to game previews across different platforms and genres.
Top Instagram Gamers Of The UK Of October 2024
Here are the top games from the UK on Instagram:
- We are the shadow: He has a following of 20.4k and an engagement rate of 0.1%.
- Cyber PowerUK: He has 15.k9k followers and engagement rate of 0.2%.
- Tom: He has a following of 6.1k and an engagement rate of 1.6%.
- Craigo: He has 70.3k followers and an engagement rate of 21.2%.
- Grown folks gaming: He has 7.2k followers and a 0.5% engagement rate.
- Gregor Penchev: He has 6.4k followers and a 0.4% engagement rate.
- Kyu: She has 115k followers and a 33.8% engagement rate.
- Sigmazone: He has over 6.4k followers and an engagement rate of 0.6%.
- Daniel Lilygreen: He has 8.3k followers and an engagement rate of 1.0%.
- Daniel: He has 21k followers and an engagement of 1.6%.
Why Are Gaming Influencers So Popular?
Gaming influencers are so popular because the games are popular and people love to see content related to games through which they can learn more or just engage with their content. Working with these gaming influencers can boost up brands and businesses offering a much larger customer attention. It is also stated that investment in influencer marketing leads to higher engagement rates. Even if you are a small business engaging with a well-known gaming influencer can help you grow. 93% of marketers use influencer marketing.
Gaming influencers share the same passion with their viewers which helps them connect with people at a deeper level. They make online communities where viewers can interact and feel free to discuss games. Many influencers also tell their audience how to master a game along with demos. This also turns out to be very helpful for people without having to pay.
Overall
The UK game influencer space is rich and diverse, offering something for every type of viewer along with game brands as well. The gaming influencers are setup specialists, unboxing experts of esports, entertainers, and a variety of streamers. They have made an engaging community around their love for gaming. As the gaming industry in the UK evolves, these digital creators will undoubtedly play an important role in shaping the gaming space around the world as well as connecting brands with people who love games.
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