‘OG Facebook,’ or the original version of Facebook, remains incredibly popular regardless of the rise of newer platforms. Facebook boasts of having the largest use base of any social media platform, with billions of monthly users, making it the most widely used social network globally. However, its dominance is mostly among older generations, as the younger generation favors platforms like Instagram and TikTok.
Some key points regarding the popularity of Facebook include a massive user base, market penetration, business and marketing power, and wide reach across demographics. Its massive user base is what makes it a dominant force in the market, and because of its long history, Facebook has a strong presence in many regions worldwide, reaching a large portion of the internet population.
To users’ surprise, CEO Mark Zuckerberg announced that the OG Facebook will have a comeback in 2025. This article will provide further details regarding the comeback of Facebook, so keep reading to learn more.
About the comeback of OG Facebook
The recent statements from Meta CEO Mark Zuckerberg revealed the comeback of ‘OG Facebook.’ Zuckerberg mentioned that he has planned to bring back elements of the original Facebook to regain relevance, mainly among young users. He is focused on restoring the platform’s cultural influence, but the specific details are currently unclear.
There is no specific information about what features or design changes it would bring. However, we know that the potential goal is to appeal to a younger generation who might find the current Facebook less engaging, bringing back the classic, original Facebook elements. In the earlier days, Facebook was more user-friendly and engaging, and Zuckerberg had a desire to go to the old days. But how it will be implemented remains unrevealed.
When asked about the plans of ‘OG Facebook, ’ Zuckerberg replied that it was one of the main focuses of Meta in 2025 and that it is something the company planned to both invest and spend time on. Meta is desperate to make younger Facebook users sustain itself for the next generation.
This is because declining interest in Facebook among young people causes problems for the tech giant, making its core adult users continue to age. Zuckerberg is working to use the opportunities to make Facebook more culturally influential than it is today. Even the users prefer the original Facebook and seem excited about its comeback.
What do younger generations prefer: Facebook or other social media apps?
According to many studies, Gen Z users aged between 18 and 24 spend more time on social media apps like TikTok, Instagram, and Snapchat. Meanwhile, a survey stated that the teens’ (13-17) use of Facebook dropped sharply over the years from 71% to 33%.
Younger generations seem to prefer social media apps over Facebook because they prioritize visual content, ephemeral features, and more private, curated experiences. Facebook is often considered public, cluttered with ads, and used by older demographic groups.
This makes younger users seem less relevant to their lives and interests. However, Mark Zuckerberg stated that his team would invest time and money into bringing back the old charisma of Facebook, and he even hinted that some of the changes could mean sacrificing financial gains for the sake of improving the platform. The comeback of Facebook is expected to roll out within the next six months.
The OG Facebook could mean different things to different people, but the younger generations overwhelmingly prefer TikTok and Snapchat. Anyhow, the older generations seem to be happier about the comeback of ‘OG Facebook’.
Conclusion
Facebook has indeed brought massive success for Meta, with billions of active users. However, it is an afterthought for many users, especially for younger generations, but it seems like Zuckerberg is going to change that this year. During Meta’s earnings call, Mark Zuckerberg stated that Facebook is being used by more than 3 billion active users and is now focused on growing its cultural influence. He claimed that he is planning to bring back the ‘OG Facebook’ to regain its relevance, especially among young users.
Even though we know that Facebook is making a comeback, Meta has not offered any clear details regarding any added features or changes. The only details available are that Zuckerberg is planning to take advantage of the many opportunities and make Facebook more culturally influential than it is today. We’ll have to wait longer to know more regarding the comeback of ‘OG Facebook’ as Meta is currently working on it.
