In this twenty-first century commerce has advanced to the electronic world, and why should women not leverage the possibilities of this virtual world to scale up their business?
Here you will meet seven successful women entrepreneurs who have made giant leaps in the e-commerce world.
1. Falguni Nayar
Falguni Nayar is a successful entrepreneur heading the e-commerce platform Nykaa.
Nykaa is a one-stop marketplace to purchase fashion and beauty items from all major brands.
Nayar is an investment banker turned entrepreneur and alumnus of the prestigious Indian Institute of Management, Ahmedabad.
She was elected as 44th in India’s Richest 100 list with a net worth of USD 4.09 billion.
Nykaa is a successful business due to its user-friendly website, consumer-friendly approaches, and the availability of a wide range of products across different categories.
Falguni Nayar inspires and guides women entrepreneurs globally by being a member of the World Economic Forum’s Global Agenda Council on Women’s Empowerment.
2. Priscilla Hajiantoni
Priscilla Hajiantoni is an Australian women entrepreneur and the founder and CEO of Bangn Body, a beauty and skincare brand.
Priscilla turned her motto of self-care and self-love to manufacture and market skin care products.
Bangn Body uses natural products from Australia to manufacture paraben-free and silicone-free products.
The anti-ageing products of Bangn Body were a super hit with 3000 units being sold in a matter of 12 weeks.
Priscilla markets her products through a dedicated community of followers who became ambassadors of her brand after benefiting from it.
She was also financially successful and was featured on Forbes.
3. Jash Mehta
Jash Mehta is the co-founder of Pop & Bottle, a brand that sells coffee that is rich in plant-based ingredients and is dairy-free and free of refined sugar. The coffee is brewed with oat milk or almond milk.
When Jash Mehta founded Pop & Bottle along with Blair Hardy, her aim was to brew a brand that was cruelty-free and nature-friendly.
What started as a business with just 50 stores has now grown into a huge business with about 10,000 stores on various continents.
4. Erin Deering
Erin Deering is a remarkable presence in the fashion industry known for her brand Triangl.
Triangl is a fashion brand that mainly sells swimwear for women. Erin is a successful entrepreneur who could scale her company to a valuation of 200 million USD in the short span of a year.
Through her brand, Erin aims to teach women to take care of their businesses and personal brands without compromising on self-love.
She is a great example of navigating the business through all odds to find ultimate success.
5. Lulu Ge
Lulu Ge is an influential woman entrepreneur from China. Her entrepreneurial spirit is clearly visible from the success of Elix, her online venture that provides herbal solutions for self-healing.
Elix provides treatments based on traditional Chinese medicine for menstruation-related ailments faced by women.
Lulu Ge mostly scaled her entrepreneurship through word-of-mouth marketing. Today, Elix has a full-fledged website through which Ge spreads herbal solutions tailored to each body type.
She also mixes modern research to corroborate the authenticity of her products.
6. Julie Wainwright
Julie Wainwright is the founder and CEO of The RealReal, an online marketplace where people can buy and sell pre-owned luxury goods.
The company checks the authenticity of the products with the help of industry experts.
Wainwright gained significant success in her business by combining authenticity with real-time pricing as per the market trends.
Since its founding, The RealReal has garnered about USD 288 million in funding and has grown to a company with a value of over USD 1 billion.
7. Sara Blakely
The founder and CEO of Spanx, a shapewear company, Sara Blakely is one of the richest women entrepreneurs in the United States of America.
Spanx was built on her vision for every woman who loves to flaunt her body boldly, without compromising on its uniqueness.
Blakely followed a clear vision of manufacturing shapewear using comfortable, breathable materials.
The company further expanded its business to sell leggings, activewear, etc, gradually growing to a multi-billion dollar business.
Also, Read: Top 10 Successful Female Business Entrepreneurs In The UK
Bottom Line
All seven women entrepreneurs successfully waded their e-commerce enterprises with their innovative ideas to make products that catered to the market demand.
They are great inspirations for any woman who wants to make her passion the key to her success.
