Traditionally, brands had to use posters, newspapers, and television to promote their products. While this is still the most popular method, it is not the most efficient. Nowadays, people spend more time on social media when compared to television.
Everything is available on the internet. Brands are willing to tap into the social media realm to promote their products. The advent of digital media has paved the way for digital and cloud marketing, which we will explore in this article.
What Is Cloud Marketing?
In cloud marketing, different digital platforms are used to provide personalized experiences for customers. It involves customized content to grab the attention of the customers. Targeted ads and personalized emails are part of cloud marketing.
The advantage of cloud marketing is that brands can customize the promotions to target specific customers, thereby increasing the chances for a sale. Cloud marketing can now be utilized for small and large-scale businesses as it is cost-effective.
Also, Read: What is Cloud Marketing?
What Is Digital Marketing?
In digital marketing, brands use various forms of digital communication to connect with potential customers. Brands reach out to customers through social media, emails, and multimedia messages. It is used to create brand awareness, promote a brand, or sell specific items.
Digital marketing became popular due to the advancements of the internet and social media. Various tools enable marketers to tweak ad campaigns and know their effectiveness.
Advantages Of Cloud Marketing
Here are some of the advantages offered by cloud marketing:
- Customization: Brands can use data collected from third-party data collectors to run customizable marketing campaigns. This allows the marketers to bring tailor-made advertisements to the customers. Customization increases the relevancy and effectiveness of the marketing campaign.
- Cost-Effective: Cloud marketing is highly cost-effective and sustainable. It does not require expensive hardware to do the computing of data. All the data and research are done in the cloud platforms which do not require enormous amounts of electricity, which makes it more sustainable and environmentally friendly.
- Data Storage: Marketing is a data-driven process. The data of millions of potential customers need to be collected, processed, and securely stored. Cloud platforms offer a peerless storage solution for the data collected and generated. Cloud storage also supports various analytic tools to help marketers make data-based decisions.
- Accessibility: Cloud marketing makes use of cloud-based tools and software to promote a brand or run campaigns. This means that marketers are no longer confined to an office and can do work from anywhere. This flexibility in doing work increases the efficiency of campaigns.
- Instant Feedback: Unlike traditional marketing methods, marketers can get instant customer feedback from ad campaigns. The marketers can instantly know the number of customers who clicked on the ads, whether they bought the product or not, etc. Instant feedback allows the marketers to make changes or improvements to the advertisements or ad campaigns.
Advantages Of Digital Marketing
Take a look at the advantages of digital marketing:
- Data-Oriented Campaigns: Digital marketing solely depends on data that are directly collected from the customers like surveys and forms. Data can also be taken from third-party providers for marketing campaigns. The data of a customer is used in digital marketing to target specific advertisements for potential customers.
- Search Engine Optimization: Highly trained marketers in the field of digital marketing can make a brand’s website appear high on the search results page, drive in more organic traffic, and improve the overall visibility of the website. This leads to an increase in the revenue generated.
- Different Types of Content: Digital marketing makes use of various types of methods to showcase brands and their products. Images, videos, blogs, social media posts, emails, and mobile marketing are some of the platforms used for promoting a brand or a product.
- Strategies: Digital marketing is highly versatile. It can be used in B2B (Business to Business) and B2C (Business to Consumer) models. Different strategies can be used to sell an item, create brand awareness, and according to potential buyer preferences.
Disadvantages Of Cloud Marketing And Digital Marketing
| Cloud Marketing | Digital Marketing |
| Cloud marketing depends on cloud services and servers. An outage of the cloud servers can make the ad campaigns inaccessible for the marketers. | Need trained digital marketers with skills and the right knowledge to run ad campaigns. |
| Data of the customers are stored in the cloud-based storage solutions. These data are highly susceptible to hacking. | Since the ad campaigns are run on social media, negative comments can tarnish a brand’s image. |
| Specific tools and software are required to run ad campaigns in cloud marketing. This required highly skilled marketers. | There is high competition in digital marketing. Therefore brands need to make well-thought-out plans to promote their products in a short time. |
Conclusion
On paper, cloud marketing and the digital market seem like one and the same. However, cloud marketing makes use of cloud-based technologies to deliver customized advertisements to targeted customers.
In this day and age, where people depend on the internet for everything, there is no better platform to advertise a product.
While digital marketing can help brands reach potential customers, cloud marketing makes it efficient and streamlines the process. Both are inevitable to promote brands and products.
